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The psychology of UX Design: How the laws of UX can help you

Digital creators of today should consider the psychological processes users undertake when interacting with digital interfaces. This foundational UX book introduces the origins of essential UX laws and theories with the backing of scientific literature. It dives into the aspect of human-centred design by guiding digital designers to understand the user’s psychology and behaviour. It has its takeaways of key principles to the design approach, which can help you identify the correct practices to undertake and be able to create seamless and intuitive products.

As the field of user experience (UX) design continues to evolve, it has become increasingly clear that successful design is not just about creating visually appealing interfaces, but also about understanding how users behave and engage with digital experiences. In order to create effective designs, UXers must learn to put themselves in the shoes of the users and gain a deep understanding of how they interact with various digital interfaces. Instead of pushing users to comply with a particular design or experience, take the time to study user behavior and preferences in order to create designs that meet their needs and expectations.

This book makes it accessible for designers to explore complex laws of psychology. Within the chapters, you will explore: 

Jakob’s Law Fitt’s Law Hick’s Law Miller’s Law Peak-End Rule  Aesthetic Usability Effect von Restorff Effect Tesler’s Law Doherty Threshold Implications of Psychology on Products and Experiences Applying Psychological Principles in Design